ImpactMiles is a Hong Kong-founded platform that turns movement and giving into measurable, verifiable impact. This page introduces the founders behind the platform and links to the full brand system for anyone producing ImpactMiles material.
Listed in alphabetical order. Each founder leads a specific pillar of the platform.
Ajmal is the founder of fts.money and a long-standing operator in Hong Kong's financial technology community. He leads the ImpactMiles work on KERI-based identity, TrustMark credentials and the trust anchoring service that underpins every verified receipt.
His focus is making verification something the public can actually check, not something they have to take on faith.
Jasper leads strategy and day-to-day operations for ImpactMiles from Cortex Limited. He is responsible for the commercial model, corporate partner onboarding and the operating cadence that keeps events, charities and sponsors aligned.
Nelson leads community and partnerships through Unleash. He connects charities, corporates and participants around real-world events, and drives the on-the-ground programmes that turn movement into measurable impact.
Oscar leads research and the design of the Impact Miles Index (IMI) at Cortex Limited. He is responsible for the methodology that turns verified activities and donations into a single, comparable outcome score.
The full brand guide and logo assets are available below. For an interactive walkthrough of the brand system, visit the brand guidelines page. For a dedicated page of official logo files, visit the logo library, and for the full icon set visit the icon library.
The full v1 brand guide including logo, colour, typography, voice and stationery.
The Milestone mark as a scalable SVG.
Mark and wordmark for cream and other light backgrounds.
Mark and wordmark reversed for navy and other dark backgrounds.
